Join HCCC and business coach Jessica Abel in this interactive online workshop designed for craft artists!
When your business isn’t bringing in the revenue you need, the instinct is to throw things at it to try to bring in more cash. More products, more marketing…more time. But that instinct is expensive and often leads you down the wrong path. In this session, Jessica Abel demonstrates why, and what to do differently, with the Ground Truth Framework. She’ll offer a bottoms-up approach to pricing and business-model design that starts with what you actually need to earn, plus how much time you have, and works backward from there.
During this 90-minute session, Jessica will workshop two-three business models with attendees. She will suggest options for increasing revenue, improving the demand for your products or services, and the overall strategy for your business. Through discussion and Q&A, participants will walk away with real-time tools for strategic decisions and building a business that supports them in more ways than one.
About Jessica Abel
Jessica Abel is a cartoonist, author, and business coach for accomplished creative professionals whose careers are hard to categorize and whose businesses haven’t caught up with their expertise. She is the founder of Autonomous Creative, where creatives finish the projects that are on no one’s agenda but their own. Drawing on more than 30 years as a working artist and more than a decade running her own business, she helps clients custom-build their businesses around their values, their work, and the real demands of a creative life.
This event is free to attend but advanced registration is required. The program will be held over Zoom, and HCCC will send a Zoom link to registered participants the week of the event.
